Top 5 Communication Apps Performance in Mexico Q1 2024

In the first quarter of 2024, the top 5 communication apps in Mexico exhibited diverse trends in downloads, revenue, and active users. Here’s a detailed look at their performance based on Sensor Tower data.

WhatsApp Messenger maintained a strong presence with weekly downloads ranging from approximately 540K to 707K. The app saw a peak in downloads during the week of March 11 with 707K. Meanwhile, its weekly active users consistently hovered around 71M to 72M, peaking at 72.9M in mid-March.

Messenger from Meta Platforms, Inc. experienced a notable increase in weekly downloads, starting from 287K in early January and reaching a high of 419K in the week of March 11. Revenue showed moderate fluctuations, peaking at $227 in mid-March. Active users remained relatively stable, ranging from about 21M to 21.2M throughout the quarter.

Snapchat saw significant growth in weekly downloads, starting at 283K in early January and peaking at 382K by the end of March. Revenue trends were stable, with a peak of $2.3K in mid-February. Active users demonstrated a steady upward trend, rising from 22.2M in early January to over 24M by end of March.

Telegram showed consistent weekly downloads, fluctuating between approximately 244K and 285K. Revenue trends were more varied, peaking at $24.3K in late February. Active users ranged from 3.2M to 3.3M, with a slight increase towards the end of the quarter.

Sticker.ly - Sticker Maker recorded stable weekly downloads, with numbers around 135K to 160K. The app saw a peak in active users at 2.8M in early March. Revenue for the app was minimal, with significant figures only in early January, peaking at $168.

These insights highlight the dynamic nature of the communication app market in Mexico. For more detailed insights, visit Sensor Tower.